关于"英语广告的词汇特点"的论文

http://home.olemiss.edu/~egjbp/comp/ad-claims.html

http://doe.sd.gov/octa/ddn4learning/themeunits/advertise/standards.htm

http://www.universalteacher.org.uk/lang/power.htm

"Vocabulary instruction that does improve comprehension generally has some of the following characteristics: multiple exposures to instructed words, exposure to words in meaningful contexts, rich or varied information about each word, the establishment of ties between the students own experience and prior knowledge, and an active role played by students in the word learning process"
Objectives:
To describe, discuss, analyse and evaluate h